American fashion designer Rachael Roy is making inroads into the Indian fashion market through Kitsch, a multi-designer store which will exclusively retail her clothes.
"This would be the first time that Roy's collection would be available to the Indian market, and she will be retailing exclusively through Kitsch. Her collection and designs work really well for the discerning Indian palate, and so the choice to bring her in and add her to our roster of designers and labels was an easy one," Charu Sachdev, founder and CEO of Kitsch, told IANS.
The store will encapsulate Roy's resort 2013 collection. The designs will have youthful appeal with geometric shapes, mixing and matching of bright pop colours and laser cult embellishments.
"Roy's upcoming collection is a mix of whimsical prints and vibrant hues, which creates an effortless yet exotic escape for the modern Indian woman," added Charu.
The designer is a known name in American fashion world. Her client list boasts of well-known names including Michelle Obama, Diane Sawyer, Kate Hudson, Jennifer Garner, Sharon Stone, Tyra Banks and Penelope Cruz.
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